By Annolan Marichal

Habana Club is an International Company based in Cuba and has a team in Paris and specialists in the main international markets, Germany, France, the United Kingdom, Italy in the European zone and in America Canada and Asia. Today it reaches more than 120 countries, however, due to the blockade it cannot access the US market.

We spoke with Venus Carrillo Ortega, a communication and public relations specialist at Habana Club Internacional S.A. who tells us about the satisfaction with the return of FIHAV after two years without being able to celebrate it due to COVID-19 and on this occasion they take the opportunity to show all the diversity of the Habana Club portfolio, both its strategic products (Habana Club Añejo 7 years, Habana Club Añejo Especial) and the representatives of the PRESTIG range, as well as the innovations that show the versatility of Habana Club to elaborate drinks that can satisfy different palates.

On this occasion, Venus highlights, a new product (Habana Club Cuba Spieced) is presented, the first spicy spirit from the Habana Club portfolio, which allows it to compete in this sector of spiced rums at an international level, since this is the category of rum that is growing with greater dynamism, since right now spiced rum in the world occupies 35% of the total sale of rums. It was necessary to have a product that would allow us to venture into this specialty in order to be part of that market niche.

The Habana Club Cuba Spieced has a very marked Cuban imprint, it is made from the renowned Añejo Especial infused with warm spices and very tropical flavors of our land such as: pineapple, guava and coconut, it also has notes of vanilla and citrus fruits like orange and lemon.

Carrillo Ortega affirms that the Habana Club Cuba Spieced is a product that will seduce Cubans, especially the youthful public that loves to innovate, mix and even be more daring when it comes to preparing their drinks and it will also delight the female public because It has very tasty sweet notes. In addition, the Spieced if we only mix it with orange juice, pineapple or coconut water and a little ice, we can enjoy an exquisite cocktail at home.

Today, along with Spieced, another new product is being presented at this edition of FIHAV: Habana Club Don Navarro, an excellently crafted rum that is part of the PRESTIG luxury line and that also has a very special meaning, since it was made as homage to the first master of rum in Cuba, José Pablo Navarro Campo, a much-loved figure in the rum industry in our country.

It is extremely pleasant to see the acceptance of Cuban rums among the public attending the Fair and among our population. Placing Cuban products at the highest level in the world of rum trade is our main objective. Today, Habana Club Spieced fills us with joy, since it has been the most sold during the FIHAV event and its flavor has delighted a large part of the tasters, he concluded.

Habana Club Spieced is available to the population at the Habana Club rum museum store and as of next week at the stores that collect Freely Convertible Currency for a price of 14 mlc.

Photos of Carmen Vera More